Wednesday 29 July 2009

Spin and the weather

The Met Office is downgrading its forecast for the summer. The BBC's Roger Harrabin is giving it something of a hard time for predicting a "barbecue summer". The Met Office says that it added a probability (65%) to its forecast and:
explains that it coined the phrase "barbecue summer" to help journalists' headlines.
Harrabin comments:
But this has come back to bite the organisation because many people do not feel like they have been enjoying a "good" summer, especially compared with previous searing years.

Some now ask if the Met Office risks its reputation by attempting to popularise its work this way.

And he's right:

Independent meteorologist Philip Eden told BBC News that Met Office forecasts were "generally fairly accurate".

Instead, he blamed "spinners" in the Met Office press office for exaggerating the certainty of forecasts.

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