Wednesday 10 September 2008

More spin than substance

The Daily Mail seems to have today's best spin story, that NICE, the National Institute for Health and Clinical Excellence, spends more on spin than evaluating drugs. It trots out a host of disgruntled patients to express their outrage.

Except that the £4.5 million that NICE "squandered" on communications last year wasn't exactly spin:
NICE said the majority of its communications budget was spent informing doctors about which drugs had been approved and new guidelines for treatments, although it admitted that it had a 'small' marketing budget.

No comments: