Thursday 19 November 2009

Retro-sexist

A small number of people have complained about the M&S Christmas ad, in which actor Philip Glenister enthuses over a model in her underwear. But
A spokesman for Marks and Spencer said: "We're surprised by the ASA complaints regarding Philip Glenister's appearance in our TV ad.

"Our research shows that his on-screen character in Ashes to Ashes is extremely popular with our customers and his lines in the ad are in keeping with that role."

Which translates as "we thought we could get away with a bit of sexism by dressing it up as irony hiding and behind a character who is thirty years out of date."

Interesting side issue: did M&S pay to use Glenister's "on-screen character" or just Glenister?

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